Cookie Policy

1. Introduction - Data obtained through the use of microdata (cookies)

1.1 The Website uses small files called cookies to help us customize your experience. Cookies are small text files that contain information, which are sent by the Website management software and stored on the hard drive of the computer or in the storage space of each User's mobile device. Microdata is sent when you visit the Website. This information may include the type of server used by each User, the type of computer, its operating system, Internet service providers and other such information.

1.2 Microdata does not cause damage to your computer or mobile device or to the files stored on them and does not take cognizance of any document or file from the User's computer. Microdata cannot reveal the identity of the User but may be used to identify the User's computer.

1.3 Microdata is typically classified into session microdata (functionality microdata) and persistent microdata. Session cookies do not remain on the User's computer after they exit the website or browser. Permanent microdata are those that remain on the User's computer in order to allow his recognition from the Website and to facilitate his navigation on it. Permanent microdata can be deleted by the user himself.

1.4 The use of microdata is technically necessary for the complete implementation of the User's connection to the Website. For this reason, before browsing the Website, the User is asked to accept the storage of microdata files on his computer, in accordance with Article 5 paragraph 3 of Directive 2002/58/EC, as transposed to Greek law as well as in accordance with article 6 of the General Data Protection Regulation 679/2016 which specifies that it is possible to collect data for a legitimate reason.

1.5 The sole proprietorship of Hatzinikolaos Thomas with the distinctive title "sommavogatsikou", located at 8 Vogatsikou Street, 546 22, Thessaloniki, with the object of trading women's clothing, VAT number 026744421 - DOU D' Thessaloniki, tel.: +30 2310 224 449 and e-mail address may use micro-data for various reasons, such as indicatively:

(a) To carry out surveys for statistical reasons and/or to improve the content and services of the Website and/or to assess its effectiveness as well as for the momentary recording of public opinion trends.

(b) For marketing purposes to measure the effectiveness of advertisements on our Website, how visitors use it, as well as to display advertisements related to the website on other websites, based on previous visits User in this one.

(c) Ability to display and operate advertising messages (banners).

(d) Social Media Microdata

1.6 “sommavogatsikou” may use web beacons (also called transparent GIF files, pixels or action tags, web bugs). These technologies are codes that deliver a small graphic image to a website or email. Web beacons can identify certain types of information on your computer, such as microdata, the date and time a page was viewed, and a description of the page on which the web beacon is located. In general, any file that was part of a website can act as a web beacon. Web beacons are used for tracking and statistical recording purposes. Third parties may also use web beacons on the Site to obtain audit, research and reporting information or to understand User interests and tailor advertisements to them.

1.7 Some of the Website's third-party partners may use Flash-type microdata, otherwise known as Locally Shared Objects (LSOs). Flash-type micro-data is used to determine the User's interests through the articles he consults and in general to monitor user behavior. LSOs ​​maintain collections of data such as microdata, stored in a directory on a user's computer, and are installed through Adobe's Flash Player video player.

2. More details - Microdata (Cookies)

2.1 On our websites we use so-called microdata (cookies) based on article 6 paragraph 1 item f GDPR. Our interest in optimizing our website must be considered as legitimate, within the meaning of the aforementioned provision. Microdata are small files that are stored on your terminal device (computer, laptop, tablet, smartphone, etc.) when you visit our website. Microdata does not harm your terminal device, does not contain viruses, trojans or other harmful programs. In the microdata, information is gathered which arises each time in relation to the specific terminal device used. This does not mean that we have direct knowledge of your identity because of them. The use of microdata is intended, on the one hand, to offer you a more comfortable use. For this reason, we use so-called session cookies to recognize that you have already visited individual pages of the website. These are automatically deleted once you leave our website. In addition, we use temporary microdata for ease of use, which are stored for a specified period of time on your terminal device. If you visit our page again to use our services, we automatically recognize that you have already visited us, which entries/settings you made, so that it is not necessary to make the same actions again.

On the other hand, we use microdata to statistically analyze the use of our website in order to optimize our offer as well as display information that is specifically tailored to you. This microdata allows us to automatically recognize on a subsequent visit to our website that you have visited us again. The microdata in question is automatically deleted after a predetermined period of time which, as a rule, does not exceed six (6) months. Most web browsers automatically accept microdata. However, you can set your web browser in such a way that microdata is not stored on your terminal device or that a hint is displayed continuously before a new microdata is stored. However, disabling microdata completely may result in the inability to use some features of our website.

2.2 Google Analytics

Purposes of data processing/ legal bases:

For the purpose of customizing and continuously optimizing our website, we use Google Analytics, a web analysis service of Google Inc. ("Google"). Our legitimate interest arises from the stated purposes. In this context, "pseudonymized" user profiles are created and microdata (cookies) are used. The cookie records the following information about the use of this website:

• internet browser type/version

• operating system used

• Referral of a url type address (i.e. the previous page you visited)

• Access computer name and Internet Protocol (IP) address

• forwarder request time.

The information is used to evaluate the use of our websites, to compile reports on website activities and to provide additional services related to the use of the website and the Internet for the purposes of market research and the configuration of said websites according to the needs. Internet Protocol (IP) addresses are made anonymous so that they cannot be matched by deleting one or more digits (so-called IP-masking).

You can prevent the installation of micro-data through a corresponding setting of your internet browser. However, we point out that in this case it may not be possible to use all the functions of this website. You can also prevent the analysis of the data generated by the microdata and related to the use of this website (including the internet protocol address) as well as the processing of this data by Google if you download and install this extension in the Chrome web browser of Google. Instead of the above browser extension, you can additionally, especially in mobile browsers, prevent analysis by Google Analytics by selecting this link. An opt-out cookie is thus created, which prevents the future analysis of your data when visiting this website. The opt-out cookie applies only to the specific web browser and only to our website and is only stored on your device. If you delete the microdata from that particular web browser, you will need to save the opt-out microdata again. More information about data protection in relation to Google Analytics can be found on the Google Analytics website.

Recipients/ categories of recipients:

The information generated with the microdata is transmitted to a Google server in the USA and stored there. Under no circumstances will your Internet Protocol (IP) address be merged with other data from Google. Also, the information in question may be transmitted to third parties if this is provided for by law or if the third parties process this data under authorization.

Duration of storage/ criteria for determining the duration of storage:

After "anonymizing" the internet protocol address it is no longer possible to connect to your person. Data generated for statistical purposes is deleted from Google Analytics after 50 months. In the reports compiled on the basis of Google Analytics there is no longer any reference to persons.

2.3 Website Targeting and Website Optimization

Purposes of data processing/ legal bases:

On our website, the information is analyzed and evaluated with the use of microdata in order to optimize our websites and the advertising views displayed on them. In this way, it is ensured in particular that only advertising that is tailored to your actual or assumed interests based on your usage behavior to date will be displayed on your terminal device. The information processed for these purposes contains, for example, information about the products in which you have shown interest. The legal basis for this data processing is Article 6 paragraph 1 point f GDPR. It is therefore in our and your best interest to optimize our websites for the best shopping experience and to avoid ad displays that are not of interest to you. The analysis and evaluation is carried out exclusively under a pseudonym and does not allow us to identify you. In particular, the information is not merged with your personal data.

Recipients/ categories of recipients:

Recipients of the data are the aforementioned service providers, who process your data on a contractual basis only for a specific purpose and in accordance with our instructions.

Duration of storage/ criteria for determining the duration of storage:

The Microdata used and the information contained therein are stored in accordance with the Microdata Policy and are deleted immediately in case of objection.

2.4 Re-targeting

Purposes of data processing/ legal bases:

We also use the re-targeting technologies of various providers. This allows us to shape our online offer in an interesting way for you. For this purpose, a microdata is created, with which data of interest is collected using a pseudonym. In this case, information about browsing behavior is collected for marketing purposes in anonymous form and stored in microdata files on your computer and analyzed by means of an algorithm. It is then possible to display on the websites of our partners targeted product recommendations and personalized advertising banners with our products that are of interest to you. Under no circumstances can this data be used to identify the website visitor. No direct personal data is processed, and user profiles are also not merged with personal data. This data processing is carried out on the basis of Article 6 paragraph 1 point f of the GDPR. With the above measures we use, we want to ensure that only advertising that is tailored to your actual or perceived interests will appear on your end devices. It is in both our interest and yours not to burden you with uninteresting advertising views.

If, however, you do not wish to be shown a personalized advertising banner of the online “sommavogatsikou” you can object to this collection and storage of data for the future, as follows:

• By selecting the symbol that appears in each advertising banner (e.g. "i") you will go to the respective provider's website. There, the systematic nature of the retargeting technology is clarified again and the option to cancel the registration (opt-out) is provided. If you unsubscribe from a provider, a so-called opt-out cookie is stored on your computer which prevents the advertising banner of the respective provider from being displayed in the future. Please note that such de-registration can only be done from your computer and the respective opt-out microdata may not be deleted from your computer and if for any reason it is deleted you will inevitably have to repeat the opt-out process.

• Alternatively you can use the objection possibilities presented in point 7.5 of these data protection terms.

Recipients/ categories of recipients:

We use retargeting technologies of various providers on our website, which process the above-mentioned data within this context. Further information about the microdata used by these providers can be found in the Microdata Policy.

Duration of storage/ criteria for determining the duration of storage:

The microdata used for retargeting purposes and the information contained in it are stored for as long as stated in the Microdata Policy and are then automatically deleted.

2.5 Opt-out

You can block the retargeting technologies detailed in 7.3 and 7.4 by means of a corresponding micro-data setting in your internet browser (see also point 7.1). At the same time, you have the possibility to block personalized interest-based advertising with the help of the so-called Preference Manager or by activating the opt-out microdata available.

2.6 Recipients outside the EU

With the exception of the processing described in point 7, we do not provide your data to recipients based outside the European Union or the European Economic Area. The processing referred to in point 7 leads to the transmission of data to the forwarders of the providers of "tracking and targeting" technologies authorized by us. Some forwarders are located in the USA (information about this can be obtained in the respective reports for the specific recipients). The transfer of data is carried out in accordance with the principles of the so-called Privacy Shield as well as on the basis of the so-called Standard Contractual Clauses of the European Commission.

2.7 For any matter or question regarding the Microdata Policy (Cookies) or matters concerning his personal data, the User may contact the Data Protection Officer, Tsilonis-Voyatzoglou Law Firm (Newlaw), Tsimiski 10, 546 24 Thessaloniki, tel. 2310 551 501, fax: 2310 261 503, e-mail: dataprotect(at)newlaw(dot)gr.